Etnonautas: Award for Internationalisation AJE Canarias 2023
Etnonautas is happy to announce to have received the AJE Award 2023 for Internationalisation (Premio AJE Canarias 2023 a la Internacionalización) during the 5th edition of the Canary Island AJE Awards
Localisation in the digital world
Website localisation allows your business to expand to new markets in the right way. If you want to be successful in exporting your products and services, you will have to take into account some basic aspects, such as linguistic, functional, and visual adaptation of content to make it usable and familiar to the target audience.
Buy nice or buy twice: the dangers of machine translation of websites
Have you ever heard of the acronym GILT? If you acknowledge the relevance of living in a constantly connected world and you want your company to move easily through it, as a fish in water, keep reading because this article is for you! Globalisation,...
What happens if there is no proper localisation in a marketing message?
In general, the message is not received and the product does not spread to a particular market. There are famous examples in history where the wrong message has damaged a product, or risked damaging it. I will mention just three: Generación Pepsi Campaña ¿Tienes...
Why localising websites and advertising is the best solution.
Globalisation through the internet has introduced new social and eCommerce tools, resulting in a reversal of the rules for companies: the always-connected customer is in control of the relationship with companies, to whom it offers an opportunity to better...
Web Summit 2019
What goes on at WebSummit doesn’t just stay in Lisboa. We wanted to take advantage of the fact that we’ve come back to work full of energy, and tell you about our experience at the largest technology event in the world: Web Summit 2019.
Carnival, carnival, carnival!
Do you know me, mascarita? This year, Las Palmas de Gran Canaria Carnival is pulling for internationalisation and has invited us to hop on their float in the exhilarating parade alongside the Sociedad de Promoción de LPGC (LPGC Promotion Society) and LPA Visit....
“Wonder Woman” and the translation controversy: how did it end?
We all remember last year’s controversy concerning the questionable translation of the official movie poster tagline “Power. Grace. Wisdom. Wonder”:
